Creativity isn’t just about big ideas – it’s about knowing how to make them happen. In our recent Mastertalk, we brought together leading creative minds, Marc Bouyer (BUCK), Ryan Penning (ScreenNSW), and Will Pietsch (freelance animator), to explore what it really takes to thrive in today’s creative industries.

We’ve taken their insights (plus a few from broader industry discussions) and turned them into real, practical advice that you can actually use – whether you’re a student, an emerging creative, or an experienced professional ready to grow. 

Embrace Lifelong Adaptability

The creative world moves fast. New tech, new ways of working, new expectations – it’s a lot. But staying curious and open to learning is your greatest asset.

“The soft skills – especially how you communicate with clients and teams – are often harder to master than technical skills, but they’re the ones that matter most long-term.” – Ryan Penning, ScreenNSW

Try this:

• Explore new tools and platforms regularly – even outside your comfort zone.
• Build strong communication habits; collaboration is just as valuable as your portfolio.

Make Your Creative Voice Heard

Australia’s creative work stands out because it brings a fresh perspective, a unique tone, and a bold sense of identity. That doesn’t mean you need to shout to be heard – it means being intentional about how you connect with others through your work.

“Australian creatives often underestimate how interesting and valuable our point of view is to a global audience. That outside perspective is our strength.” – Marc Bouyer, BUCK

Try this:

• Position your projects clearly – show what makes your story or perspective different.
• Get out there. Join events, share your process, and build community.

Master Inclusive Collaboration

No creative succeeds in isolation. Strong teams and great work come from diverse perspectives and environments where everyone feels safe to share.

“So much of my job as a freelancer is not just doing the work – but helping people feel like they’re being heard. That’s how the best ideas happen.” – Will Pietsch, Freelance Animator

Try this:

• Make feedback a regular, structured part of your process.
• Learn to communicate across styles and personalities – it’s a real superpower.

Manage Risk and Embrace Tech

AI is changing the game – but it’s not here to replace creatives. Used wisely, it enhances your process and expands what you’re capable of.

“Tech will always keep evolving, but the real risk is not understanding how to use it. We protect our ideas by staying ahead, not by avoiding change.” – Marc Bouyer, BUCK

Try this:

• Explore how tools like AI can support (not replace) your creative workflow.
• Develop smart strategies to protect your IP – think contracts, backups, and sharing rights.

Keep it Simple. Keep it Smart.

Overcomplicating ideas is easy – making them clear and effective is the real challenge. That’s where creativity meets strategy.

“The hardest part is keeping the idea simple – simple is not boring. Simple means it works.” – Marc Bouyer, BUCK

Try this:

• Set clear goals that align with your audience or market.
• Break big ideas into small, doable actions.

Final Thoughts

Confidence comes from action. The more you do, the more you learn. The more you learn, the more you grow. These aren’t just industry talking points – they’re habits that lead to real, sustainable success.

So start today. Try one thing. Reach out to someone. Apply for something. Build that idea. Take the next step.

Follow AIT for more practical advice, creative industry insights, and opportunities to grow your career on your terms.